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404
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An error message generated by a server when
a web page is not found. Many webmasters make their own
404 page containing advertisements.
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Alt Tag
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Displays a text label where an image will
appear before the image loads. This can help with search
engine positioning.
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| APIC |
Association for the Protection of Internet
Copyright |
| ASACP |
Adult Sites Against Child Pornography |
| Auto-submit |
Refers to a website or piece of software
that automatically submits your site to link lists or search
engines. Some link lists will not accept auto-submitted sites. |
| AVS |
Adult Verification System. Devised as
a method to ensure that visitors to an adult site are of legal
age, based on the assumption that if a person has access to
a credit card then they are old enough to legally access the
site. |
| Bandwidth |
When referring to hosting plans, the
amount of data that may be transferred during a month without
incurring any extra charges. |
| Blacklisted |
Banned |
| Blind Link |
A misleading link. |
| Broadband |
High speed Internet access (i.e. cable
and DSL). |
| CGI |
Common Gateway Interface. A protocol
used to provide access between a server's software and programs
or scripts running on it. |
| Chargeback |
When a credit card gives a refund to
a customer; usually because the customer is unhappy with the
product or service purchased. |
| CJ (Circle Jerk) |
A term referring to a group of web pages
designed to run a visitor around in circles until they go
to where the webmaster wants them to go. |
| Clickthrough Ratio (CTR) |
One of the measurements that webmasters
use to judge a sites "success". The ratio of visitors that
click through to a sponsor compared to the total number of
visitors. |
| Console (Pop-up) |
A browser window that automatically
opens containing advertisements. Prohibited by many of the
larger link lists. |
| Content |
Items such as images and movie clips
used to entice a surfer to visit a site. |
| Conversion Ratio |
A measurement that webmasters use to
judge a sites "success". The ratio of visitors that join a
sponsor compared to the visitors that were sent to the sponsor. |
| Convert |
To make the transition from a visitor
to a member. |
| Counter |
A piece of software embedded into a
web page to measure the number of page views and other statistics. |
| CSS |
Cascading Style Sheets |
| Dedicated Server |
A hosting option where one server is
used exclusively for one webmaster. Usually more expensive
than a virtual account. |
| DMOZ |
A directory similar to Yahoo. |
| DNS |
Domain Name Server. Acts as a "phone
book" translating domain names into IP addresses. |
| Domain Name |
Provides an easier way for people to
remember a web site. A domain name is translated by a DNS
(see above) into an IP address when a site is called up. |
| E-mail Sponsor |
A sponsor payment program that pays
webmasters for visitor's e-mail addresses. |
| FPA |
Full Page Ad. Although definitions vary,
an advertisement taking up most of a page. |
| Free Host |
A host that derives its income from
adding advertisements or consoles to the sites that it hosts.
Some sponsors offer free hosting to webmasters promoting their
sites without the consoles or banners. |
| Free Site |
A site that does not charge for admission
and makes its profit by promoting Pay Sites. |
| FTP |
File Transfer Protocol. A method of
transferring files over the Internet. |
| Gig (gigabyte) |
1,000 megabytes. Often used as a measurement
of bandwidth. |
| Hardcore |
Content containing one or more of the
following: contact with the genitals, erect penises, spread
female genitals, or bodily fluids. |
| Hotlink |
Illegally linking to another sites content. |
| HTML |
Hypertext Markup Language; the programming
language used to build web pages. |
| htaccess |
A technique used to protect a directory
by requiring a password. |
| IP address |
A series of numbers representing an
address for a website. For example. 204.71.200.69 is Yahoo.com. |
| ISP |
Internet Service Provider |
| Javascript |
A client (browser) side scripting language
that provides some capacity for dynamic content. |
| Link List |
A web site that lists other sites for
its visitors, providing the listed sites with traffic. |
